For those looking to transition from nonprofit or higher education into corporate social impact roles, the journey can seem unclear. In this interview, Ashley Johnson shares real-world insights and advice drawn from their path into corporate community relations, offering guidance for anyone considering a similar move.
Q: You moved from nonprofit and higher education into a corporate community relations role — what helped you make that jump successfully?
Interestingly, my background as a competitive athlete played a considerable role. Through sports, I learned to work cohesively in a team toward a common goal — a skill that has translated across every professional setting. Beyond teamwork, communication, adaptability, and intuitively anticipating the needs of both people and organizations were crucial. These soft skills helped me transition successfully into a corporate community relations role.
Q: For someone exploring corporate CSR roles, what key skills or experiences should they highlight during the job search?
Communication is key — especially the ability to work across differences. Strategic thinking is another important asset. Aligning with an organization’s mission and navigating within its structures strategically sets you apart. Program management skills also matter greatly. Managing multiple projects, prioritizing during high-pressure situations, and executing efficiently are critical, especially in a field where capacity can be stretched thin.
Q: What advice would you give someone feeling stuck in a nonprofit role but interested in transitioning into corporate social impact?
First, don't assume the move will solve all your problems. Corporate philanthropy isn’t just about writing checks — it comes with its challenges.
Do your research: talk to people in the field, understand the language and dynamics of the corporate space, and prepare yourself for cultural differences like “golden handcuffs” or the corporate pace. Networking is essential — attend events, build relationships, and engage in genuine conversations to gain a clear understanding of what working in corporate social impact is truly like. It’s about knowing if the environment and expectations align with your values and work style.
Q: How did your background in psychology and kinesiology shape your approach to social impact work?
Psychology drew me in because of my passion for understanding human behavior and building relationships — both of which are central to social impact work.
Although I explored counseling and sports psychology, the common thread through my education and career has always been relationship-building and service. I never specifically planned for a career in CSR; I followed my interest in working with people and helping communities — which naturally led me here.
Q: What was the biggest lesson you learned managing community impact programs, and how does it influence your approach today?
Flexibility has been critical, but equally important is learning how to advocate — for nonprofit partners and business priorities. Balancing those relationships is essential.
I also had to become skilled at managing up — tailoring communication and storytelling to different audiences, whether reporting to VPs, CEOs, or corporate boards. The goal was to ensure nonprofits’ needs were met without placing undue burdens on them. Ultimately, being a trusted resource for the community has remained at the heart of my work, whether inside a nonprofit or within a corporation.